Rockerbox: Multi-Touch Attribution, Marketing Mix Modeling, & Testing | Rockerbox

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The Platform of Record for All Marketing Measurement

Rockerbox

Validate, Calibrate, and Optimize

Rockerbox® gives you access to all major methodologies — MTA, MMM, and Testing — powered by a centralized, SOC2-certified data foundation. Unlike platforms that claim to have the truth, Rockerbox shows you where methods align, where they diverge, and what actions you can take with confidence.

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The Core Challenge

Why Marketing Measurement Is Different

Marketing leaders are expected to prove impact with the same certainty as a balance sheet — but measurement doesn’t work that way. There’s no single “truth” that applies across every brand, channel, or moment in time.

That’s why Rockerbox doesn’t force you into one model. We give you access to all the major methodologies — MTA, MMM, and Testing — and the clarity to compare and calibrate them. With Rockerbox, you don’t chase perfection; you make better, faster, more confident decisions.

Multi-Touch Attribution (MTA): Understand the customer journey and optimize channel performance without manual tracking and analyzing.
Marketing Mix Modeling (MMM): Take your historical learnings to the next level, leveraging findings to validate and calibrate your attribution model.
Incrementality Testing: Validate the true impact of your campaigns and identify growth opportunities. With Rockerbox, you can confidently optimize media investments, improve marketing performance, and accelerate growth.

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Rockerbox brings together the strengths of MTA, MMM, and Testing into a single measurement solution—so you can stop juggling disconnected reports and start making data-backed decisions with confidence.

Marketing Data Foundation
Centralized, cleaned, and comprehensive across all channels (online and offline). Built atop a SOC2-verified infrastructure.
All Major Methodologies
- MTA: Touchpoint-level insights
- Testing: True incrementality measurement
- MMM: Strategic forecasting
  Use one, two, or all three — depending on your needs.
Openness by Design
Push Rockerbox results to your warehouse. Ingest partner or internal models. Compare, reconcile, and act — all in one trusted platform.

The Result

You see where methodologies align, where they diverge, and what actions you can take with the highest confidence. The system improves over time with ongoing calibration.

$9.89B+

in tracked marketing channel spend across top brands

$300M+

of dollars saved in wasted ad spend in 2024

1.6M+

hours saved across customer marketing teams in 2024

100+

integrations to support your complex marketing mix

Case Study

From Isolated Insights to
Actionable Strategy

“Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.”

-David Cohen, Chief Data Officer at Weight Watchers

View Case Studies

Built for Complexity.
Designed for Scale.

Leading brands use Rockerbox not because it claims to be the truth, but because it delivers all the truths in one place.

Data Centralization

Aggregate across every platform—no silos.

Independent Attribution

Replace biased platform data with objective truth.

MMM & Testing

Apply the right methodologies to validate and calibrate impact.

Scenario Planning

Forecast budget shifts and channel tradeoffs with confidence.

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DV Synergy

From media quality (DV) to media performance (Rockerbox).

Talk to an Expert

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FAQs

The Better Approach to Measurement

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What makes Rockerbox’s marketing measurement approach unique?

Rockerbox provides a unified marketing measurement platform that combines Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing. Unlike other solutions, our platform centralizes all your advertising data across channels, offering an unbiased, single source of truth. This triangulated approach allows marketers to benefit from the strengths of each methodology—data foundations and optimization with MTA (past analytics), strategic forecasting with MMM (predictive analytics), and validation of true campaign impact with Incrementality Testing—all in one place. This empowers your team to have greater clarity and confidence into what is driving conversions (and how to drive more revenue). Regardless of the marketing attribution model you need, Rockerbox is here to help.

Do I have to use all methodologies?

No. Many brands start with MTA, MMM or incrementality testing alone, then add others over time. Rockerbox adapts to your strategy.

How does Rockerbox help with data centralization?

Rockerbox centralizes your marketing data from over 100 ad platforms, including online and offline channels like social media, google ads, affiliate marketing, direct mail, podcast marketing, and more. Our platform eliminates the need for multiple data vendors by consolidating all your performance data into a single, consistent dataset. With Rockerbox, you can maintain a uniform taxonomy across channels, access detailed path-to-conversion data, and seamlessly integrate this data into your data warehouse or BI tools for further analysis—without requiring engineering resources.

What types of professional services does Rockerbox offer?

Rockerbox offers expert-driven professional services to help you maximize the value of your data. Our team assists with data onboarding, model customization, and the interpretation of measurement results. We provide ongoing support to align your measurement strategy with business goals, guide change management, and ensure that you are using the best methodologies to optimize your marketing investments. Whether you need help understanding MMM outputs, validating MTA models, or planning effective incrementality tests, our experts are here to support you.

How does Rockerbox ensure data privacy and compliance?

Rockerbox is designed to meet the highest standards of data privacy and security. Our platform is SOC2 Type 2 certified and fully compliant with GDPR and various U.S. state privacy regulations. We provide flexibility with a first-party pixel that can be self-hosted or integrated server-side for added security. With Rockerbox, you can confidently manage your marketing data, knowing that privacy and security are at the core of our operations.

Do I need a marketing attribution tool or attribution modeling software?

Honestly, it depends. It will largely depend on your annual marketing budget, how complex your marketing mix is, and what issues you are currently facing.

We believe we are one of the best marketing attribution tools and compared to Rockerbox competitors can confidently say we bring clarity and confidence to your strategies with our unified marketing measurement and attribution tools.

If you're comparing marketing attribution platforms and looking for a solution to empower your digital marketers and marketing analysis teams with the tools to drive long term success and growth, request a demo today.